Studio Cahoots


SmartLab is an evolution of a thriving existing mobile phone repair business. With an opportunity to expand the business to a second location, a total evolution/design was required to reposition the brand.

A simple iconic approach was utilised, providing cut through in a busy market sector. The brand was heavily considered in the fitout of the store, with the icon being used to create wallpaper and the shape being used for wayfinding signage.