First Choice Allied Health

First Choice Allied Health is a healthcare practitioner based in Footscray, Melbourne. With a expansion in the works First Choice approached Studio Cahoots to refresh, reinvigorate and refocus the brand.

The goals for the brand refresh were to create a stronger connection between the brand and its audience, to better articulate the wide range of services on offer and to present a strong and confident presence.

The project included a logo update and creation supporting brand elements. These elements included a graphic pattern which symbolised holistic healthcare; the intersection / blending of disciplines to achieve optimal outcomes for the patient. It also included a suite of characters which reflected the diversity of the customers and the inclusive focus of the organisation. The characters encompass all people with no identifiable ethnicity, sex, age or size.

The fit out of the newly renovated premises included fun pops of personality via a graphic entrance panel, graphic vignettes and a colourful wayfinding system.

Project outputs included logo refresh, signage, wayfinding, wallpaper, graphic vignettes, stationery, marketing materials and social media templates.

Interior design by Melissa Lunardon and photography by On Jackson Street.